|
Designing Nudges and Examining Their Effects on Household Electricity Consumption: A Case Study of Tehran
|
Haniye Abdpoor *   , Vida Varahrami , Kioumars Heydari |
|
|
|
Abstract: (37 Views) |
This study aimed to design nudges based on the principles of behavioral economics and psychological sciences. The secondary objective was to examine the effects of these combined nudges on household electricity consumption. Various nudges were employed, incorporating elements such as social comparison, sympathy, storytelling, and opportunity cost. The statistical population consisted of 150 households from two neighborhoods in Tehran (90 households from Saadat Abad and 60 households from Khazaneh), divided into treatment and control groups. Data were collected weekly over six months (February 2024–July 2024). The results indicate a significant effect of opportunity cost nudges in Khazaneh, whereas storytelling and social comparison nudges did not show significant effectiveness. Additionally, the nudges were not significantly effective in the low-consumption group (Saadat Abad). These findings emphasize the importance of designing personalized nudges and considering the social and cultural characteristics of neighborhoods.
|
Article number: 3 |
| Keywords: Electricity consumption, nudge, Sympathy, opportunity cost, behavioral economics |
|
|
Full-Text [PDF 1357 kb]
(14 Downloads)
|
Type of Study: Applicable |
Subject:
Special
Received: 2025/02/4 | Accepted: 2025/06/30 | Published: 2025/10/16
|
|
|
|
|
|
|
| Send email to the article author |
|
|
|
| Add your comments about this article |
|
|
|
